Digital marketing is the practice of promoting products, services, or brands through various forms of electronic media, such as the internet, social media, mobile apps, email, and digital billboards. The goal of digital marketing is to reach a larger audience than traditional marketing methods and to do so more effectively and efficiently.
There are many different tactics and strategies used in digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, influencer marketing, email marketing, and more. Each of these tactics can be used separately or in combination to help businesses reach their target audience, build brand awareness, and drive sales.
Digital marketing analytics is also an important aspect of digital marketing, it helps to measure the effectiveness and ROI of digital marketing campaigns.