A landing page is a standalone web page that is specifically designed to convert visitors into customers or leads. It is typically used in marketing campaigns and is designed to be the entry point for a website, or a specific section of a website. The primary purpose of a landing page is to capture user information or to generate a sale or conversion.
A landing page is different from other pages on a website in that it usually has a singular, focused goal, such as getting users to sign up for a newsletter, register for a webinar, or make a purchase. In order to achieve this goal, a landing page will typically have a clear call-to-action (CTA) button that encourages users to take the desired action.
In website design, a landing page should be designed to be visually appealing and easy to navigate, with clear messaging and a minimal amount of distractions. It should also be optimized for SEO and be mobile-friendly. A good landing page should be able to capture the visitor’s attention and guide them to take the desired action. It will often have a minimal menu or navigation so that users do not get sidetracked and leave the page before taking the desired action.
It’s important to note that landing pages are effective when they are used in conjunction with a marketing campaign or strategy. For example, a company may run a Google Ads campaign that directs visitors to a landing page where they can learn more about a product or service and make a purchase.